16.3.12

Basta. Boicote já.


Em diversas análises que fiz ao longo dos dois últimos anos no Conexão Francesa, ou aqui no Vinho sul França, sempre disse que considerava o grande produtor de vinho brasileiro um míope de marketing. Posicionando seus produtos equivocadamente, negligenciando a base da pirâmide e sempre mirando no alto com preços absurdos. Quando os maiores produtores nacionais convenceram o governo a lançar o selo fiscal, tal como existe no uísque, disse que era um tiro no pé. Parece que de fato o tiro foi no pé e agora os mesmos grandes produtores nacionais, não satisfeitos, querem dar um tiro na cabeça. Hoje quando pedem ao Ministério da Comércio e Indústria a aplicação de uma salvaguarda (aumentar o imposto de importação de 27% para 55%) para proteger a indústria do vinho nacional digo: são cegos e mal-intencionados. Ou você acha que a gigante Miolo precisa de proteção? Quem vai pagar esta conta é o consumidor.
Cego é aquele que não quer ver. Percebe o mercado crescendo, percebe que não consegue impor seu vinho medíocre e caríssimo. Se o espumante conseguiu um mercado, que lidera as vendas, é por que é de boa qualidade e tem preço bom. Vende muito mais do que os importados. Se seus tintos e brancos são caros e abaixo da média é por que tem algo errado com eles. Se o custo de produção é alto, peça ao governo apoio, lute por melhores condições. Se acha que encarecendo o importado vai ficar competitivo está muito enganado. Vinho ruim terá sempre uma relação prazer preço desvantajosa. Que melhore sua qualidade e volte a campo em melhores condições. Ou será que alguém paga para ir ao estádio ver jogo de quarta divisão?
Dou consultoria para produtores franceses exportarem para o Brasil mas já tentei, e tento ainda, exportar alguns espumantes de uva moscatel, método charmat, para os EUA, inclusive da Miolo, mas realmente eles conseguem ser mais caros do que os europeus de método champenoise, tradicional, normalmente de custo bem maior. Ganância desmedida e cegueira torpe, não há outra explicação. Custo Brasil? Talvez, mas só um pouquinho tá. Boicote ao vinho nacional já. Basta.

Voltarei ao tema. Santé.

11 comentários:

EnoPobre disse...

O que a industria de vinhos nacionais esta fazendo é um absurdo

anareis disse...

Querido(a) amigo(a). Estou fazendo uma Campanha de doações pra ajudar os jovens rapazes que estão internados no Centro de Recuperação de Dependentes Químicos onde meu filho está interno também.Lá tem jovens que chegam só com a roupa do corpo,abandonados pela família. Eles precisam de tudo:roupas masculinas,calçados,sabonetes,toalhas,pasta de dentes,escovas de dentes,de um freezer, Roupas de cama,alimentos. O centro de recuperação sobrevive de doações,são mais de 300 homens internos.Eles merecem uma chance. Quem puder me ajudar pode doar qualquer quantia no Banco do Brasil agência 1257-2 Conta 32882-0

silvioafonso disse...

.




Querido amigo Rogério.
Não se esqueça, hein! Estou
esperando você no Bar dos
escritores, aonde eu tenho a
honra de escrever todos os
dias 31 e 23 de cada mês. Ho-
je eu falo do cotidiano, sem
esquece do amor, da política
e da fé.

http://bardoescritor.blogspot.com.br/

Estou esperando você.

Um grande abraço.

silvioafonso






.

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